Social Strategy
During my internship at Digitas, I gained hands-on experience in social strategy, helping turn research and insights into relevant ideas and recommendations for clients.
Seasonal campaign planning and strategy
Competitive audits and research
Social and cultural trend research
Audience and consumer insights
LLM/search-friendly content recommendations
Campaign brainstorming and concept development
Client-facing strategy decks and recommendations
See Examples Below
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See Examples Below *
Competitive Audit
Conducted a competitive audit to understand how leading apparel and outdoor brands use creators and to identify opportunities for Duluth Trading Co.’s future influencer strategy. The research examined Carhartt, Columbia, Dickies, Lands’ End, and Free People, comparing creator types, content styles, formats, and product integration.
Duluth Competitor Research
What I Analyzed
The audit analyzed creator types and partnerships, lifestyle versus utility and fashion content, product integration strategies, and social-first content formats to identify key competitor trends, whitespace, and opportunities for Duluth’s future influencer strategy.
Social Listening Research
Conducted social listening research for a texting and driving campaign pitch to understand how teens talk about distracted driving online. The research explored conversations, behaviors, and cultural trends to uncover insights that could shape the campaign strategy.
Texting & Driving Social Listening
What I Analyzed
Analyzed conversations around FOMO, social pressure, texting habits, and perceptions of distracted driving. These findings helped identify key audience tensions and opportunities that informed the campaign concept and creative direction.
