About Me
Hi! I’m Sammy, a UW–Madison student passionate about consumer behavior, cultural insights, and understanding what makes people connect with brands.
Through my experiences at Digitas and D50 Media, I’ve explored social strategy, influencer marketing, paid media, creative development, and analytics. I’m especially interested in combining strategy and creativity to turn insights into ideas that resonate with real audiences. I’m also excited by the growing role of AI in marketing and love experimenting with new tools to bring ideas to life.
1ST, 2ND AND 3RD OVERALL AT NATIONALS FOR 3 CONSECUTIVE YEARS
1ST PLACE AT NATIONALS IN 2016!
Nationally Ranked Snowboarder
At 12, I was a nationally ranked competitive snowboarder, competing in halfpipe, racing, and freestyle events while traveling internationally for competitions. Training and competing at an elite level from such a young age taught me independence, discipline, and how to perform under pressure. Balancing school, travel, and competition strengthened my resilience, adaptability, and time-management skills, which continue to shape how I approach fast-paced environments, teamwork, and leadership.
