Background

More than 10,000 women are filing lawsuits claiming that regularly using chemical hair straighteners and relaxers led them to develop serious health problems, especially uterine, ovarian, and endometrial cancers.

Solution

As part of the PPC team, I had the opportunity to create an ad for the Hair Straightener Lawsuit campaign. We launched this campaign on June 5th, and seeing something I helped create deliver real results in such a short time has been incredibly rewarding. This experience has given me a deeper understanding of how strategic ad copy, audience targeting, and cross-team collaboration can make a meaningful impact.