Influencer Strategy + Research

I used CreatorIQ to research and evaluate potential influencers for Duluth Trading Co., analyzing their following, audience demographics, engagement, and overall social presence. I reviewed each creator’s content type, style, tone, and past partnerships to understand how they connected with their audience and whether their content felt authentic to the Duluth brand. From there, I developed recommendations explaining why each creator would or would not be a strong fit for specific campaigns and brand initiatives.

Creator Selection Criteria

Creator Evaluation Framework

Creator: @creatorhandle
Content Focus: Home Design, DIY & Workwear
Content Style: Lighthearted, down-to-earth & personal
Brand Fit: Strong alignment with the brand’s focus on utility, authenticity, and hands-on lifestyles
Audience Fit: Reaches consumers interested in DIY, home projects, and functional products
Standout Factor: Combines practical DIY expertise with approachable, personality-driven content
Recommendation: Strong Fit

Creators were evaluated across content, audience, brand alignment, and overall campaign fit to identify partners who could authentically bring the strategy to life.