Capstone Project

During my internship at D50 Media, I worked on a 6-week capstone project focused on a real client campaign for Depo-Provera. The project involved collaborating with a cross-functional team to support digital marketing efforts, including paid search strategy and creative development. We applied campaign insights to align messaging with target audiences and business goals. The capstone concluded with a formal presentation of our work to the full company and D50 Media’s executive team, showcasing strategy, execution, and key learnings from the project.

Depo Provera Initiative

The Depo-Provera case alleges that long-term use of the injectable birth control Depo-Provera may increase the risk of developing meningiomas, a type of brain or spinal tumor. The lawsuit claims Pfizer failed to adequately warn patients and healthcare providers about these risks despite emerging medical evidence. Affected individuals may experience serious neurological symptoms and may be eligible to seek compensation for medical costs and other damages through firms like Sokolove Law.

Depo-Provera® Capstone Presentation

See Final Presentation Below

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1) Competitive Analysis

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2) Legal & Medical Trends

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3) Depo-Provera® Data Analytics

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4) Suggestions & Recommendations

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