Samantha Skoler
Student at the University of Wisconsin - Madison, studying Consumer Behavior and Marketplace Studies.
About Me
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About Me *
I’m a UW–Madison student passionate about understanding how people think, choose, and connect in the marketplace. I love analyzing trends, digging into consumer insights, and exploring how brands can meet evolving needs in ways that feel authentic and meaningful.
My experience ranges from hands-on marketing work with local businesses to a creative, multi-discipline internship at D50 Media, where I discovered how much I enjoy blending data, storytelling, and design to build campaigns that resonate.
I’m energized by fast-paced, people-focused work, and I’m always looking for ways to bring curiosity, empathy, and a strategic mindset into everything I create.
Beyond My Passion for Marketing…
Nationally Ranked Snowboarder
I was a competitive snowboarder, and by the age of 12, I was traveling globally as a nationally ranked athlete, competing in halfpipe, racing, and freestyle disciplines. Training and competing at such a young age forced me to grow up quickly—learning independence, discipline, and how to take care of myself in high-pressure environments. Balancing school, travel, and elite competition taught me resilience, time management, and adaptability—skills that continue to shape how I approach challenges, teamwork, and leadership today.
Captain of the Soccer and Tennis Team
I also served as captain of my high school’s varsity soccer and tennis teams during both my junior and senior years. In this role, I led by example—balancing performance with accountability, motivating teammates, and fostering a supportive, competitive team culture. Being a multi-sport captain strengthened my leadership, communication, and ability to unite diverse personalities toward a shared goal.